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Here’s A Metric on the Facebook IPO You Won’t See Anywhere Else

February 2, 2012

It comes as no surprise that Facebook’s initial public offering has generated a lot of interest – and not just from prospective investors.   Facebook’s bid to go public has grabbed the attention even of folks who wouldn’t know an IPO from an IOU.

Still, it is within the niche community of Wall Street watchers that attention has been most acute.  How do we know?  By looking at a snapshot of SEC Filings queries during the four-hour block that surrounded the filing of Facebook’s historic S-1 registration statement.  The filing was accepted by the SEC at 4:47 p.m. Eastern Time.  In the two hours leading up to the filing, nearly 7% of all SEC Filings page queries by Knowledge Mosaic users were for Facebook — and that percentage jumped another point in the two hours following the filing.

We have no basis for comparison, but it’s hard to imagine any single SEC filing has ever attracted such concentrated attention.

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