Take a deep breath
Last week, Mississippi-based PDK Energy Inc. filed an S-1 as part of its initial public offering to raise $20,000, in support of its fledgling energy drink, Gogoplata.
The beverage’s name, we learn from the filing, comes from a martial arts maneuver, “an aggressive finishing move in Brazilian jiu-jitsu” that culminates with intense pressure being applied to the opponent’s trachea. Wikipedia notes that upon finding its way into the world of professional wrestling, the gogoplata chokehold became characterized by the unfortunate victim’s spitting of blood.
Choking was not listed as a risk factor in PDK’s registration statement.